To spread awareness about water and sanitation issues, emphasis has been given to Information, Education and Communication (IEC) under Swachh Bharat Mission (Gramin) and Jal Jeevan Mission (JJM). The IEC activities include spreading awareness through newspaper, radio, TV channels, wall painting, drama, announcement, Jatha, short show, pamphlet, poster, billboard, social media, etc.
Non-governmental organizations play a key role in the implementation of these missions, by providing Information, Education and Communication to the public. In addition to this, IEC activities are taken up for the effective implementation of the mission through various programs like home visits, awareness, indoor discussion, group discussion, indoor games, outdoor sports, meetings, singing, quiz, slogan, hiking, shramadana, jatha programs, marathon, lectures by village heads and religious leaders, etc.
Community Radio Services
The Rural Drinking Water and Sanitation Department knowing the importance of Community radios in rural areas, has empanelled several Community Radio Centers, which are:
- Antaravani Radio of Kalaburagi
- Venudhwani of Belgavi District
- Radio Manipal of Manipal
- Radio Sarang of Mangalore
- Radio Siddhartha of Tumkur
- Sarathi Jhalak of Bangalore Rural
- Janadhwani of Sargur
- Namma Dhwani of Kolar District
- Nammura Banuli of Hukkeri Taluk in Belagavi
- Krishi Community Radio centre of Agricultural University of Dharwad.
As part of the Information Education and Communication programme, water and sanitation related programs are being broadcasted at these community radio centers with an objective of raising public awareness. All these community radio centers are currently broadcasting information to around 1500 villages.